A combination of the words reboot and booth, RE:BOOTH is an imaginative initiative to repair, reuse and repurpose clothing to combat fashion waste and encourage circularity. The ‘booth’ – or in our case two small tables – stands in the entrance two times a month open to all students who need materials and/or help repairing their clothes. As initiators we organise the events and stay at the booth to help each other out.
On our Instagram page we keep our followers updated about upcoming events and we post tips and tricks for more sustainable living. We also regularly collect interesting facts and relevant news for the page.
The hands are an imoprtant recurring illustrative element which symbolise the manual work, sharing of knowledge and teamwork.
The other objects are mostly self-explanatory in order to bring our concept across. Because the prefix ‘RE’ means to do something again and can give a new life to so many words — which are also used in the slogan ‘reboot, reuse, recycle’ — the illustrations reflect that versatility.
Our goal was to create a friendly, welcoming identity which invites participation and engagement.
This is achieved by warm colors, playful illustrations and a transparent appearance, contrasted with a modern sans serif font.
One of the print products were brochures, which are distributed throughout the university to inform students what, why, when and where the RE:BOOTH takes place, completed with our established illustrative elements.
For advertising on the universities’ premises we designed posters which utilise the ‘RE’ of the logo as an illustrative element in different variations. This illustration can also be found on the business cards which students can pick up at the RE:BOOTH.